by Carole Epp | Aug 12, 2016 | Uncategorized
You
fell in love with ceramics as a hobby, spent years honing you skills
and now you are ready to build your own successful ceramics business.
It’s easy
to build a successful ceramics business in the beginning. There are few
barriers to entry, startup expenses are modest and you can often sell
your work with little initial effort. The problems begin when your
friends and family have exhausted their immediate need for pottery.
Running a
profitable pottery business requires both sound business skills and a
high-quality, desirable product line. You have to understand what makes
your products unique, and create a plan for creating and selling them at
scale. This three-day live online workshop is designed to help you
build a successful business designing, producing and selling ceramics.
We have
brought together three successful ceramic artists to give you an inside
look at how they built their businesses. They will share some of the
insights and strategies that made them successful, and answer any
questions you have about building your own ceramics business. The
program will include one-hour live streamed sessions with Lisa Jones of
Pigeontoe Ceramics, Peter Sheldon + Ellen Woglom of
Sheldon Ceramics and Lorna Meaden of
Lorna Meaden Pottery.
Here are some of the topics we will explore:
– Honing your style and designing products that sell
– Developing a retail business & selling wholesale
– Building a brand & getting press for your work
– Building an audience & selling ceramics online
– Social media for ceramic artists
– Selling in galleries
by Carole Epp | Apr 13, 2016 | Uncategorized
The course is
a 5 week, intensive, online class, and it basically the same course that Matt Katz
teaches to Graduate and Undergraduate students at Alfred.
It is
available to everyone, and is offered for transferable credits for
undergraduate students.
The course
will be offered and twice this summer May-16th-June 24th and June 27th-August
5th.
The class is
presented as a series of videos, that are posted Mondays, Wednesdays, and
Fridays. You can watch them at your leisure. The only restriction is that once
a week we have a live discussion on the three previous video, so If you are
behind, you may miss out on part of the discussion. After the class is done, you should have
access to the videos for another 4-6 weeks to go back and re-explore.
Additionally, we will have readings and optional labs.
As far as the
nitty gritty you can find all that here
and here
Additionally,
this summer we will be offering our classes:
Topics:
Introduction to Glazes Online.
This
is our introductory class, teaching the science of glazes, translated into
English for the artist’s community. It is the much beloved, gold standard
course for understanding glazes for makers of all levels of experience.
This class is going to be offered twice this
summer, from May-16th-June 24th and again from June 27th-August
5th.
Topics: Introduction to Clays
Online.
This is the sister course to Glazes, where
in, we dive into what makes clays work and not work. Studying how to make the
most of your studio, clays and firings.
This class is also going to be offered twice
this summer, from May-16th-June 24th and again from June
27th-August 5th.
**Brand new
course** Topics: Glaze Effects and Color
(aka Glazes II)
This is our advanced glaze course, where we
dive deep into the science of what makes glazes cool. Exploring the subtleties,
tips and tricks of glaze chemistry.
This class is also going to be offered once this summer, from June 27th-August
5th.
The
cost of each full course is $1320 which is structured to offer 4 academic
credits.
Instructor: Matt Katz is the creator and
instructor for Introduction to Glaze Formulation Online. Matt has taught
ceramic material courses at The School of Art and Design at Alfred
University for over 12 years. He received a BFA from The School of Art
and Design and a MFA from the University of Colorado, Boulder. Matt’s
extensive study at the Inamori School of Engineering and engagement as a
studio artist have enabled him to design a new version of glaze
formulation that combines the intuition of the artist with the science
of the ceramic engineer. Katz strives to make a complex subject
understandable for individuals of all backgrounds and experience levels.
by Carole Epp | Feb 2, 2016 | Uncategorized
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Join
Molly Hatch and Ben Carter for THINK BIG 2: Mastering the Marketplace, a six
week interview series designed to propel your ceramic career to the next
level! Featuring interviews with successful artists, gallerists and editors.
This six-week series covers a wide range of
topics from wholesale vs. retail sales, gallery do’s and don’ts,
publishing articles to increase your audience, and generating sales from
social media. In today’s art market, artists have to be more than just
makers. We are makers, marketers, sales people, web designers, and so
much more. We designed the course to help you build the skills you need
to expand your creative business, learn tricks of the trade, and think
beyond the traditional methods of reaching your market. Sign up today
and take the next step towards a successful business.
Sign up before February 4th and receive the early bird discount of $99. After February 4th the course is just $149. Click here to sign up now – 
How does the E-course work?
Each week we will send you a link to a video interview with a new guest
around a themed topic. The go-at-your-own pace of the series allows you
to listen to the interviews when ever you have the time. We encourage
participants to discuss the videos each week with a prompted discussion
group online, where you can connect with other members of the series and
have a community discussion about the topics that come up for you
each week. Molly and I will be watching the group discussions
and joining in. In addition to the video interviews and discussions each
week, we will include downloadable bonus material in the form of a
series of worksheets. The worksheets are for you to keep and work
through at your own pace. By the end of the six weeks, you will have new
inspiration for expanding your creative business and a clear direction
for moving forward–on to BIG THINGS!
Justin Rothshank on generating sales through social media
Naomi Cleary on do’s and don’ts for dealing with galleries
Jessica Knapp on working with the press
Keith Kreeger on working with restaurants as clients
Nicole Aquillano on selling wholesale vs. retail
Lindsay Osteritter on Objective Clay and the online cooperative gallery
About the participants
 
Justin Rothshank- Studio artist based in Goshen, IN. For more information visit http://rothshank.com
 
Naomi Cleary- Studio artist and gallery manager (The Clay Studio) based in Philadelphia, PA. For more information visit www.naomi-cleary.squarespace.com.
 
Jessica Knapp- Studio artist and editor of Ceramics Monthly in Columbus, OH. For more information visit www.jessicaknapp.com.
 
Keith Kreeger- Studio artist based in Austin, TX. For more information visit www.keithkreeger.com.
 
Nicole Aquillano- Studio artist based in Boston, MA. For more information visit www.nicoleaquillano.com.
 
Lindsay Osteritter- For more information visit http://objectiveclay.com/artists/#/lindsay-oesteritter.
Sign up before February 4th and receive the early bird discount of $99. After February 4th the course is just $149.
About the hosts:
To find out more about your hosts for THINK BIG 2 please visit our websites.
www.mollyhatch.com
www.carterpottery.com
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by Carole Epp | Sep 18, 2015 | Uncategorized
If you missed it last time make sure to join for this fall’s course!
Think Big! Is a six-week
interview series designed to get you and your ceramic career launched!
Co-hosted by Ben Carter of Tales of a Red Clay Rambler Podcast and
artist-designer Molly Hatch this six week series covers a wide range of
topics to help you develop an audience and market both online and in
galleries and craft fairs. Learn about good ways to market your work,
listen to Anthropologie buyer discuss working with larger companies,
hear all about getting a book published as well as a discussion about
what licensing is!
Have you ever wanted to
collaborate with a big company like Anthropologie? Publish a book? Sell
more of your work? Well you are in the right place. Join us for THINK
BIG!
In today’s art market, artists have to be more than just makers.
We are makers, marketers, sales people, web designers, and so much more.
Think Big! is a six week series of interviews with successful ceramic
artists, art agents, dream clients and book editors. This series of
interviews is designed to help you build the skills you need to expand
your creative business, learn some tricks of the trade and think beyond
the traditional methods of reaching your market.
SIGN UP BEFORE OCTOBER 1st, 2015 for an EARLY BIRD REGISTRATION FEE OF $99! AFTER OCTOBER 1st, 2015, YOU CAN STILL SIGN UP THROUGH TO THE FINAL DAY OF THE SERIES for $149!
CLICK HERE to watch the Think Big! Video Trailer on Vimeo
Sign up Now!
by Carole Epp | Aug 14, 2015 | Uncategorized
Topics include:
Understanding Porcelain
Porcelain Handbuilding
Handbuilding Porcelain Dinnerware
Wheel Thrown Porcelain Dinnerware
Find more details and register here:
