Online workshop: Start a Pottery Business

 
You
fell in love with ceramics as a hobby, spent years honing you skills
and now you are ready to build your own successful ceramics business.
It’s easy
to build a successful ceramics business in the beginning. There are few
barriers to entry, startup expenses are modest and you can often sell
your work with little initial effort. The problems begin when your
friends and family have exhausted their immediate need for pottery.
Running a
profitable pottery business requires both sound business skills and a
high-quality, desirable product line. You have to understand what makes
your products unique, and create a plan for creating and selling them at
scale. This three-day live online workshop is designed to help you
build a successful business designing, producing and selling ceramics.
We have
brought together three successful ceramic artists to give you an inside
look at how they built their businesses. They will share some of the
insights and strategies that made them successful, and answer any
questions you have about building your own ceramics business. The
program will include one-hour live streamed sessions with Lisa Jones of Pigeontoe Ceramics, Peter Sheldon + Ellen Woglom of Sheldon Ceramics and Lorna Meaden of Lorna Meaden Pottery.
Here are some of the topics we will explore:
– Honing your style and designing products that sell
– Developing a retail business & selling wholesale
– Building a brand & getting press for your work
– Building an audience & selling ceramics online
– Social media for ceramic artists
– Selling in galleries